FOX verus the DVR.... An Epic Battle

I think the DVR is the greatest invention in the history of man.  And I think some of you might agree with me.  Outside of a live sporting event that I want to follow in real time, I'm not sure when the last time I actually watched a commercial.  I HATE commercials.  I would love to capture a micro fraction of the amount of money spent on stupid commercials.  That's a theme for another day, but I saw something Sunday that really got my blood flowing.

FOX does a pretty good job with their programing.  Their sports and prime time network line up is pretty solid.  From Joe Buck to House all in all, I like what I see.  I tuned in Sunday to watch their NFL pregame show - which I prefer over CBS and ESPN.  And to my horror what do I see???

Michael Strahan, a former all pro defensive line man for the New York football Giants and member of the pregame show, had a sweepstakes winner on a live segment going through the features and benefits of a Ford Focus - the prize that she had won.  A 'live" commercial in the middle of a program that I was waiting to see the Falcons/Cowboys preview!  So what did I do - I switched to ESPN of course.  I felt like I had been duped.  I hate commercials!!

After thinking about this for a few days, I have to hand it to FOX.  That was clever.  They know that the DVR is the greatest invention in the history of man and they realize that invention is eating away at advertising profits.  I give them kudos for trying.  But they failed.  So in the interest of being a good sport and trying to help them, I've decide to tell them how to make this little trick work.

To the Executives of FOX Sports....  If you choose to try another "live" commercial, then I suggest the following changes to keep your target audience (me) from changing channels.

#1.  Make sure the winner does not look like a middle school librarian.  If you insist on awarding the prize to a Mom, then at least make her a MILF.

#2.  I would suggest that you have her wear a short plaid skirt, form fitting white shirt with a button or two unbuttoned.  Knee high black boots would compliment that nicely.

#3.  I would have the prize be Cadillac XRL, a Jaguar XF or a BMW 650i.  NOT a Ford Focus.

#4.  Let Frank Caliendo do the segment.  He could do his John Madden impersonation because Madden would not know a hot chick from a hot read. 

With just a little more creativity, FOX may be on to something.  But unless you want to hear tens of thousands of "clicks" changing the channel FOX take my advice.  Strahan may be good enough to get his own TV show and he certainly knows how to break down an opponents offensive line, but he is not someone I need to hear talking about a Ford Focus.  I'm quite sure he doesn't drive one.

What's next?  Terry Bradshaw doing a piece on depends?

David